Sunday, April 22, 2012

The role of social TV in BET?s upfronts [videos]

Last night we attended the star-studded BET upfronts in New York. As TV's largest advertisers and media buyers descended upon the Best Buy Theater in Times Square to see what @BET, with nearly 640,000 Twitter followers had in store for linear and digital for the fall and 2013. BET is no stranger to robust social TV implementations as we saw at the BET Awards last summer and continue to see via 106 and Park, a show that constantly launches trending topics like they're lines in a script....

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